The work showcased here is a sampling of projects on which Trooper principal Dan Cox served as creative director and/or copywriter, including samples that pre-date the existence of Trooper.
An in-school poster promoting milk consumption to Oregon high school student athletes. Milk is the official beverage of the Oregon Schools Activities Association.
One of several full-page print ads in a national magazine campaign for Danner Boots. Heavy emphasis here on classic storytelling.
One in a series of point-of-sale posters for this tasty chain of chocolate truffle shops.
A retail poster concept developed for SmartWool socks, focusing on the merits of Merino wool.
A newspaper ad crafted to draw attention and attendance to an event featuring vintage “Woodie” station wagons.
This magazine ad was part of a national campaign to introduce a new line of premium binoculars by the famed European optics maker, Carl Zeiss Optical, Inc.
This web site was the centerpiece of all marketing efforts. It was the hub for fair info and advance ticket sales. All digital and social media ads linked here.
The Oregon State Fair & Exposition Center operates as a year-round event venue with multiple offerings. This site is a primary marketing tool.
Trooper was asked by Royle Media to develop content for this site, as well as to name and position this start-up medical practice.